Registrations are now open for the workshop on social media storytelling which will take place between the 6th and 9th of July.
On the occasion of the 2017 edition of Pergine Spettacolo Aperto festival, we invite you to take part to a theoretical and practical workshop on social media content strategy applied to the field of the performing arts, conceived to experience the festival and its contexts in an interactive and entertaining way. Participants are initially introduced to the active use of social media through frontal lessons, and subsequently they become social media reporters of the event, telling the “behind the scenes” of the shows, the places and the people. An opportunity to get to know the new technologies and discuss about their internet experience, using playfulness and social immediacy, but also to gain useful skills to improve their online activities.
At the end of the 4-days workshop, participants will have acquired the skills and tools to achieve a successful digital performance strategy in the performing arts.
Among the topics covered:
• Why is important to do storytelling with social media
• Looking for empathy: socializing a live event by creating “engagement”
• The hashtag: a fundamental tool for creating a new relationship between cultural enterprises and territory
• How to create a successful content strategy using social media
• Live, stories and videos: the future (and present) of social media
• Case studies analysis
In addition to the theoretical part, the group will participate in the festival events. The workshop is for everyone (requirements: smartphone with internet connection, Instagram channel and / or Twitter account, interest in digital communication, social media basic knowledge, passion for photography)
Maximum number of participants: 15
Registrations will be accepted on a first-come first-served basis, subject to the minimum requirements and a suitable profile.
Participation fee: € 50.00 (which cover the costs of the festival’s tickets during the days of the workshop).
Please send a Curriculum Vitae, motivation letter and link to Facebook and / or Twitter and / or Instagram account to info@perginefestival.it by 20 June 2017.